Factors To Consider In Local SEO For Small Businesses

Checking out How much does SEO cost, If that's the case, you already know how important it is for your website to appear on the first page of Google for keyword phrases related to your services and the area where you work.

Do you know what you need to do to improve your local search ranking?

Our comprehensive Local SEO infographic below outlines all you need to know to improve your site's ranking. To enlarge the infographic, simply click on it. Alternatively, you can read the details in text format by scrolling down the page. Furthermore, if you believe this knowledge would be beneficial to anyone you know, please pass it on!

Factors that Influence Local SEO

Are you the owner of a small business? If that's the case, you already know how important it is for your website to appear on the first page of Google for keyword phrases related to your services and the industry you work in. This infographic describes what you need to know about ranking your website for local search queries.

• Local Google Page

The first step in ranking locally is to create a Google+ Local profile.

• Choosing a category: Use the nine categories Google allows you to add during the development of your website. Google's pre-set category selection can be used for all categories. Whatever categories you choose, you'll be able to rank in Google's "local pack of results.”
• Physical location: For searches that include the name of the city where your company is physically located, your business is most likely to appear in Google's pack of local results. This is taken from the address of your Google + Local tab.
• Google+ Local page that has been checked: After you've created your Google + Local profile, you'll need to confirm who owns it. Google will send you a letter with a PIN to validate your account. It usually takes 2 weeks for the letter to arrive.
• On the local Plus tab, there is a local area code: The addition of your company's local phone number to your Google+ Local page improves your search ranking status. Rather than using a free phone number or a cell number, use your local area phone number.
• Number of Google Places reviews written by locals: It is currently believed that the amount of reviews your company receives on its Google+ Local page has a greater impact on rank than reviews received on other rating platforms.

• References

Any online mention of your company's name, address, and phone number, also known as NAP, is a citation. Check out some amazing cheap SEO packages. It's critical that your company's citations are consistent.

• Citation consistency is essential: Make sure the name, address, and phone number listed on your Google + Local page match the name, address, and phone number listed on your website and in all online citations.
• The citations' quality: It is important, as with link building, that the links pointing to your site be of high quality.
• The number of citations: While the consistency of your citations is most critical, the quantity is also crucial.

• Factors at the domain and landing page level

On-page SEO for the landing page connected from your Google + Local page should be optimized.

• Name of landing page area: The region you want to rank for should be in the title tag of the page linking from your Google + Local page, e.g., to use our example from earlier, ‘Kent' should be in the title tag of the landing page.
• URL authority of the landing page: When rating your site in the local collection of results, the domain authority of the landing page linked to your Google + Local page is taken into account.
• The domain authority of a website's homepage: The domain authority of a company's website has a major impact on its ranking in local search results. To increase your domain authority, make sure your website has great content, is properly coded, and has links from appropriate, high-quality domains.